National Nutrition Week

Try for 5 is an annual awareness campaign by Nutrition Australia during National Nutrition Week in October that celebrates vegetables and the important role they can play in our health and wellbeing. The focus of the 2021 campaign was to inspire Australians to ‘Get more veg in your life’.

2021’s Try For 5 campaign was sponsored by Velisha Farms, Butler Market Gardens, WA Potatoes, Perfection Fresh and Sanitarium Health Food Company.

Read more about this campaign:

Purpose of Try For 5

Try For 5 aims to inspire Australians to enjoy vegetables through highlighting the fun and creative ways Australians can incorporate veg into their day. With only 7% of adults and 5% of children eat the recommended serves of vegetables each day, Nutrition Australia created the campaign to raise awareness of the benefits of eating vegetables.

Vegetables are important for health. They contain a range of nutrients including fibre, carbohydrates, protein, vitamins, minerals and phytochemicals. Eating the recommended serves of vegetables each day has been to help maintain a healthy weight, lower cholesterol and blood pressure, and lower the risk of developing certain chronic diseases such as Type 2 Diabetes and heart disease.

Try For 5 2021: A success

Try for 5 2021 successfully delivered a new Try For 5 website –, with:

  • Over 100 new veg-recipes from well-known culinary identities, recipe developers and vegetable growers.
  • A collection of resources including vegetable factsheets and e-books.

The campaign also brought a range of live events including virtual farm tours, live cooking events and social media takeovers on the Nutrition Australia Instagram.

This year’s campaign saw a 33.2% increase in website visits and 10,833 unique visitors during the week. There were 32,978 page views (+10.5% from 2020), a total social media reach of 227,284 and total media reach of over two million.

Thank you to our Try For 5 2021 sponsors

Try For 5 in the media

Try for 5 2021 launch event: Velisha Farms virtual farm tour
Try for 5 2021 cooking event: WA Potatoes & Emma Rosen

Try For 5 2021 cooking event: Butler Market Gardens & The Devil Wears Salad

Try for 5 2022: 16-22 October

Check back here, or on for updates on our 2022 campaign.